IPL Brand Value Crosses ₹1 Lakh Crore Mark in 2025

The Indian Premier League just keeps getting bigger — and 2025 has proved that once again. Now in its 18th season, the IPL has officially crossed the ₹1,00,000 crore mark in brand value for the first time ever, as reported by TAM Sports. That milestone is yet another sign of the league’s growing stature, not just in India but across the global sporting landscape.

What started back in 2008 with eight teams and a dream has now evolved into a cricketing juggernaut. Inspired by India’s victory in the inaugural T20 World Cup in 2007, the IPL was launched the very next year, and it’s been on an upward trajectory ever since. The league expanded in 2022 with the arrival of Gujarat Titans and Lucknow Super Giants, taking the total number of teams to 10.  

This season, the numbers are speaking loud and clear. Stadiums are packed to the rafters, viewership is through the roof, and fan engagement continues to evolve with every passing game. TAM Sports’ latest findings also show that TV ad volumes have jumped by 12% in the first 13 matches compared to the same stretch last year. That increase coincides with a broader broadcast footprint — 28 channels this season, up from 24 last year — giving advertisers more real estate to connect with fans during live matches. Interestingly, Parle G Biscuits is leading the advertising charge this season. 

It’s not just the league itself raking in the value. Franchises have become brand powerhouses in their own right. Chennai Super Kings, Mumbai Indians, Royal Challengers Bengaluru, and Kolkata Knight Riders have all crossed the $100 million valuation mark. CSK and MI are the most successful teams with five titles each, while KKR sit second with three trophies to their name. Despite not having a title to show for their efforts, RCB remain one of the most commercially vibrant teams in the league — thanks largely to Virat Kohli and his loyal fanbase. Similarly, Rohit Sharma’s enduring presence at MI and MS Dhoni’s legendary status with CSK have driven massive fan engagement, merchandising success, and brand loyalty. 

This season has also seen a return of Dhoni to the captaincy after Ruturaj Gaikwad’s unfortunate injury ruled him out, a move that’s sure to stir even more nostalgia-fueled excitement and perhaps push CSK’s value even higher. At this rate, the IPL isn’t just a cricket tournament anymore — it’s an economic force. And with every boundary, wicket, and thrilling finish, it’s only growing stronger. 

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